Label It Sustainable - The Role of Recycling Compatible Adhesives in Eco-Efficient Packaging

The April 2012 issue of Flexible Packaging magazine featured an article from Mike Witte, director of national accounts, on sustainable packaging. In the article, Mike talks about the increasing demand for recyclable pressure sensitive adhesives and the role they play in eco-efficient packaging. Here is a brief excerpt from the article:

The call for sustainable packaging is growing louder. Retailers hear it and are pushing consumer goods manufacturers – who are, in turn, summoning the converters – to produce packaging and labeling that promises minimal impact on the environment.

Converters are scurrying to comply with their customers’, and society’s, demands. They are taking steps, occasionally leaps. Toward meeting a long-term goal to create, in the words of the Sustainable Packaging Coalition, “A true closed-loop flow of packaging materials in a system that is economically robust and provides benefit throughout its life cycle – a sustainable packaging system.”